The shoot that Adrian Weinbrecht did for Davidoff is a typical HSS (High Speed Sync) technique.Using a short shutterspeed to blck the sunlight. This is what he wrote:
I need 1/1600th Flash sync ! Why ? because I like to have choice when I’m shooting. The 3x images above are actually a screen grab from Capture One. So this is before any retouching, honestly. We always strive to get it right in camera.
This was a shoot last summer for Davidoff. We had a super bright, hot and sunny day in London. (Yes they do Happen) I wanted to show the muscularity of the model, obviously the best way to do this is with lighting. The sun was so bright though, that I needed to shoot at a high shutter speed to bring the ambient light down, so I could then light into this shadow to create some form on the muscles.
Now it’s the Pushup set up. The Technical stuff: I’m using Elinchrom Lights with a Phase One DF camera with the P65+ Digital Back iso50, Schneider Kreuznach lenses. The high-speed wireless sync is achieved using the Profoto Air Sync Transceivers on the lights. I’m using a Phase One V Grip Air to send the signal, I laughed when Phase One sent me an early prototype of the V Grip. I did end up buying one though and I use it all the time, so they had the last laugh.